Across the globe social media use has exploded in the past decade. Worldwide over 2 billion people log on and use Facebook every month.
Given the huge audience available, it’s no wonder these platforms have developed into such a useful marketing tool. By using sites like Facebook and Twitter effectively, you can significantly increase traffic to your website and reap the rewards that come as a result.
The only issue is that most people aren’t utilising social media marketing as effectively as possible. So, to help you and your business get the best value from the time and money you invest we’ve put together this guide full of handy tips.
Our Four Top Tips
Find Your Target Market
A big part of deciding which social media channels are most appropriate for your brand and service is finding your target market. If your target audience is full of teenagers, then Facebook may be lower down your list of priorities, with Instagram and Snapchat as your primary focus.
Likewise, if you’re focusing on the older generation, then Facebook will be your main port of call. Indeed, a Snapchat or Instagram strategy may well be futile with their users unlikely to be attracted to your content.
Finding your target market helps you to get a sense of what direction to go in to achieve maximum results.
Always make sure you keep your social media accounts updated periodically. If you’re only posting once a week, then you’ll never experience the benefits of social media marketing.
Ideally, you want to produce multiple posts per day - particularly when you’re using Twitter or Facebook.
Instagram can still work with just the one post per day, but the key is keeping your followers entertained and engaged. Otherwise, they’ll unfollow you as your account just doesn’t offer anything to them.
Understand Peak Posting Times
It goes without saying that social media posts need to be carefully scheduled for peak times to maximise visibility. This is where you’ll get the most engagement and could also generate more followers.
If you post something at 3 am, what are the chances of your followers seeing it? Very slim. But, if you post at 8 am, or between 4 pm and 10 pm, then you’re hitting the peak times.
Focus your attention on posting when the largest numbers of people will be online, meaning there’s more chance your posts will get seen.
Offer Something To Your Followers
We touched upon this when talking about the importance of regular posting, but it deserves a standalone point. Ask yourself why people should follow your social media accounts?
It’s vital that you provide them with something that they don’t get anywhere else. Are you sharing exclusive content with them? Is this the best place for them to interact with you and receive replies? Perhaps you run giveaways and competitions from time to time?
Your social media profiles need to give people a reason to follow you. If you use it as somewhere to just regurgitate information from your website, then no one will follow you!
Offering them something extra, something a little bit different, and you’ll find the followers will soon come sweeping in.
Start Dominating Social Media
An integral part of social media marketing is growing your follower count. This means more people will see your posts all the time. Consequently, there’s more chance of them clicking on any links you have to direct them onto your website.
With the right strategy, you can boost web traffic, improve brand awareness, and build an outstanding online reputation!
Meet Design With Style
Design With Style specialise in the design and development of bespoke websites and provide a full digital marketing service. From an encompassing SEO service, through to creating Press Releases, our team have the skills and experience to generate a real buzz around your brand.
We do, of course, provide a complete social media marketing service too. Give our Marketing gurus a call today to see how we can take you to the next level.