In the second article in our series discussing the nuts and bolts of an effective SEO strategy, we’re turning our focus on the practise of link building.
Link building is an essential part of SEO for your website. When you have quality websites linking back to your site, it impresses Google and other search engines.
So, you could just sit around, hoping and waiting for others to link to your pages, but taking a more active approach is a much better idea. To build links for your site, it’s important to have quality content that provides value to readers.
However, just publishing high quality content is unlikely to lead to significant numbers of links. Fortunately, there are some smart strategies that you can use to improve your chances of getting people to link to your website and its content.
Check out these top methods for 2019 and beyond.
Guest blogging has long been a recommended and effective strategy for link building. Using guest blogging, you can invite bloggers to contribute to your blog. They should write about a topic that's relevant to your audience and provides value to your blog.
So, it's important to be selective about who you choose to write a guest post for you. Once the post is published, the blogger will most likely link back to your site from their own. You can also consider writing guest posts for other websites, many of which will allow you to link back to your site.
Broken Link Building
Broken link building is also a tried and tested strategy, but it's still going to be useful in 2019. Using this method of link building, you look for links to content similar to yours that no longer work. The next step is to get in touch with the owner of the website hosting this dead link and suggest that they link to your content instead.
To find broken links, you can use a number of tools that will scan a website and check for dead links, such as deadlinkchecker.com. You might already have a piece of content in mind that you want links for, but you can also write brand new content to replace pages that no longer exist.
Influencer marketing has exploded over the last few years and is now an important thing to consider for anyone marketing a website, product or service. With influencer marketing, you find the people who have loyal followers who would be interested in what you're promoting.
You then focus on building relationships with them so that they help you to promote your brand. Influencers can publish blog posts that link back to your site, and they can also promote and link to your site on social media too.
Make sure you're careful about who you choose to work with. You want them to provide value for your brand.
Data Driven Content
People love data and statistics. In fact, including statistics in your content is a great way to promote more links because the numbers will be cited in various places. Rather than being an active way to seek out backlinks, creating data-driven content is about making sure that you're providing quality content that's relevant to your audience.
You can offer lots of value to your readers by writing about research you have carried out to gain insights into your customers. You can also use data to analyse how well your content performs so that you know what you should write next.
Different social platforms can always provide opportunities for link building. Reddit can provide an interesting option, but people often forget to take it into account. If you want to make the most of the audience on Reddit, you should explore the different topics discussed on the site.
People often assume that it has a very particular audience, but the demographics are more diverse than you might think. All kinds of things are discussed in different subreddits, from TV to the latest news or quirky facts. You just need to find the right audience and understand the demographics of different interests.
Content syndication involves having your content republished by a third-party website. It could be written content like blog posts, videos or images. If you have digital content that you think needs to be seen, you can use content syndication to promote it.
The third-party website gets to use your quality content for free, and you benefit from the extra exposure that it gives you. It's a good way of recycling content that you already have, and it's a particularly good option for brands who are just starting to build their reputation and grow their online presence.
Sometimes, people will mention your brand or your content, but they will neglect to link to you. They might have forgotten or just didn't think that a link was necessary. But you can encourage them to include a link, which gives you a fairly easy way to increase backlinks to your website.
Search for mentions of your brand name or even existing links to your site that might be broken. Then send a polite email to the website owner suggesting a link for them to include.
Link building is an essential part of growing your brand presence online and improving your ranking on Google. If you want to improve your site's SEO, you need to come up with a link building plan that gets more people linking to your site.
Some of the above link building strategies have been around for a long time, but they have proved effective and continue to be useful. Others are still up and coming strategies, so it's important to keep an eye on their impact as they grow more popular.
Regardless of your chosen techniques, developing a strategy is a certain way of increasing links, magnifying your exposure and boosting Google ranking.